Initiated by the Portuguese and since the early days of their presence, Europeans have been deeply involved in studying, collecting and documenting a huge number of historical works on the Malay Muslims around South East Asia. Next to the Portuguese, the Dutch which was peculiarly led by a company emerged to be the second European...Read More

Advertising is an expression of cultural values, and by applying religious elements, it does effect consumer’s purchasing behaviour. The effectiveness of television advertising as the medium of communication may affect the purchasing behaviour among Muslim women in order to practice Islam as a way of life. Marxis theory (McFall, 2002) has been used in this...Read More

The coverage of Islam in Malaysian newspapers is an intricate matter. This paper discusses the concept of Islam and other religions as reflected in the nation’s Malay-language broadsheets. Coverage of Islam in its various manifestations and about Muslims is a daily phenomenon in the Malay press. Owing to Islam being the official religion of the...Read More