Advertising is an expression of cultural values, and by applying religious elements, it does effect consumer’s purchasing behaviour. The effectiveness of television advertising as the medium of communication may affect the purchasing behaviour among Muslim women in order to practice Islam as a way of life. Marxis theory (McFall, 2002) has been used in this...Read More
Since the late 1990s the development of an Islamic pop culture in Indonesia has taken place. One of the most conspicuous symbols of this powerful new trend is the jilbab gaul – the trendy veil1 . In this research I explore the significances and underlying codes of veiling among students of Gadjah Mada University in...Read More
ASEAN countries are rich with natural resources and historical heritage. The high number of Muslim populations in ASEAN countries can be a potential revenue to promote Islamic tourism. This study aimed to examine the potential industry of Islamic tourism as an alternative revenue and it seeks to investigate the effective and efficient way in promoting...Read More
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