Based on a comprehensive study of both academic publications and grey literature and informed by social movement theory, this working paper analyzes processes of Islamist radicalization in Egypt and Tunisia. It develops a theoretical framework that identifies key mechanisms that link socioeconomic factors and Islamist radicalization, and systematically reviews the existing research in order to...Read More
In today’s world, Muslims comprise one of the fastest growing consumer markets (1.6 billion people), thereby prompting a growing interest in understanding Muslim consumers and developing strategies and tactics to target this huge market. Subsequently, this provides a substantial growth opportunity for multinational companies (MNCs). Although this hefty market is not homogeneous, it is characterized...Read More
Advertising is an expression of cultural values, and by applying religious elements, it does effect consumer’s purchasing behaviour. The effectiveness of television advertising as the medium of communication may affect the purchasing behaviour among Muslim women in order to practice Islam as a way of life. Marxis theory (McFall, 2002) has been used in this...Read More
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