The ethics of reciprocity, known as the “golden rule,” is any moral dictum that encourages people to treat others the way they would like to be treated. The principle exists in the sacred texts of the world’s religions as well as the writings of secular philosophers. Due to its ubiquity in many contexts, it has...Read More

Crime. Poverty. Social deterioration. Political corruption. Racism. Apathy. These words evoke an all too familiar vision that characterizes our homes, our communities, our countries, and the world at large. Philosophers, Sociologists, Politicians, and ordinary citizens have aspired to devise viable solutions to these modern ailments; however, contradictory to the desired outcome of these efforts, the...Read More

The paper aims at filling a gap in international marketing literature covering the various aspects of Islamic marketing mix. Two new elements “promise” and “patience” have been added by the author to the already existing conventional seven Ps of marketing mix. The new elements have been embedded by the researcher as pure Islamic service industry...Read More

In this paper, we examine the notion of material consumption culture in Islamic societies. We differentiate between institutionalised religion and religion as culture. We contest the Orientalist portrayal of Islam as a fanatic ideology opposed to Western Modernity’s features of secularism, individualism, and pluralism. With reference to the Qur’anic text, we discuss that such qualities...Read More