The Salafi Jihadi movement in Jordan, the beginnings of which can be traced back to the early 1990s, is a group of disparate entities afforded by a single characteristic. These entities played a key role in shaping the political behavior of this current, as well as in formulating its relationship with the state and security...Read More
In today’s world, Muslims comprise one of the fastest growing consumer markets (1.6 billion people), thereby prompting a growing interest in understanding Muslim consumers and developing strategies and tactics to target this huge market. Subsequently, this provides a substantial growth opportunity for multinational companies (MNCs). Although this hefty market is not homogeneous, it is characterized...Read More
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