Media representations of Muslims in Britain have often disappointed both faith practitioners and scholars. Imputed failings include distorting beliefs or practices, essentialising the faith, and amplifying voices that are not representative of Islam. This last factor hinges on questions of authority: what journalists and Muslims recognise as authority can differ in important ways. Drawing on studies of journalism practice, prior professional experience, and ethnographic fieldwork and qualitative interviews in Scotland, I discuss the conventional preference among journalists for “official sources” and the problems this can present in terms of hierarchy in Islam. I contrast this with a less-studied imperative, also present in newsrooms, for “real people”. This category matches well with Islam’s decentralised tradition and presents an opportunity to understand how different kinds of sources are presented in media coverage. It is possible for journalists to ensure that these differing claims to authority are represented properly, though this requires knowledge and responsibility.

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