The current study examined the relationships between the connected generation and college students in Saudi Arabia. The study also explored the relationship between students’ attitudes about the “connected generation” as affected by Saudi Arabia’s strict interpretation of Islamic values. The findings indicate that Saudi Arabian students living in a strict Islamic society still see themselves as part of the worldwide connected generation. These users employ mobile devices to download and distribute video, more for social networking and trend-pacing than for music or news services. A promising finding was the positive relationship between students’ attitudes toward learning through educational video. This finding should be, however, tempered by the fact that video is one of the leading methods of on-line communication for members of the “connected generation.”
Source: Journal of International Business and Cultural Studies
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