The paper aims at filling a gap in international marketing literature covering the various aspects of Islamic marketing mix. Two new elements “promise” and “patience” have been added by the author to the already existing conventional seven Ps of marketing mix. The new elements have been embedded by the researcher as pure Islamic service industry...Read More

From preface, ‘The fifteenth of May 2006 marked the fifty eighth anniversary of the catastrophe, which has brought about the worst calamity that could befall a nation in the whole history, namely the tragedy of the Palestinian people. Fifty years, during which Israel has implemented its plots and schemes to force itself as a reality...Read More