The purpose of this paper is to explore the attributes (basis and values) of faith-based communication strategy on health communication. Eight series of focus group studies on Muslim community were conducted to gather the data. The finding makes abundantly clear that the tawhidic (the belief in Oneness of God) conception significantly determine the effectiveness of Islamic communication message. In addition, there were another six themes that contributes to Islamic health communication attributes which may influence the receiver’s attitudes and behaviours. The insights of this paper may contribute to the further development of health promotion strategies for Muslims community.
Source: SHS Web of Conferences
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